This notice describes how Proaction International inc., Proaction Monde inc., Proaction Groupe Conseil inc., and the other entities affiliated to Proaction International inc. (“we”, “us”, “our”, “Proaction“) collect, process, use and share personal information and Personal Data about visitors on websites operated by Proaction, mainly accessible at the proactioninternational.com and utrakk.com domains (collectively the “Websites”).
This notice applies only to the Websites and not to Proaction’s other activities. Our processing of data through the UTrakk_DMeS application is governed the following Privacy Policy: https://www.utrakk.com/utrakk-privacy-notice
In this notice, the term Personal Data refers to information about an identifiable individual.
The contact details of the data controller for Proaction’s activities covered by this notice are as follows:
Privacy Officer
Proaction Groupe Conseil Inc.
100-257 Sherbrooke Street East
Montréal, Québec H2X1E3
Canada
privacy@utrakk.com
The contact details of the data controller’s representative in the European Economic Area are as follows:
PrivacyOfficer
Proaction Europe SAS
10 Place Vendôme
75001 Paris, France
privacy@utrakk.com
To enable you to use the Websites and the services offered through the Websites, we need to collect and process Personal Data about you. The processing is mainly based on the following:
– we need to process certain data to provide you services and to enable you to use the Websites;
– we process certain Personal Data to provide you with the services you requested, for example when you subscribe to our newsletter;
– we process Personal Data for the purposes of our legitimate interests to improve the quality of the Websites, to learn about the browsing habits of our visitors and to organize targeted advertising campaigns based on the traffic on the Websites.
We collect and maintain all data described below in accordance with this notice.
We collect information that users voluntarily submit to us, through the Websites’ interface (for example by filling out a form) or otherwise. This information may include:
Category of Personal Data
Last name, first name
Title or function
Email address
Phone number
Purpose of Use
This data allows us to identify you and communicate with you about your use of the Websites.
This data could be used to target advertising audiences.
Category of Personal Data
Content of the communications you send to us
Purpose of Use
Respond to your requests.
We collect certain information automatically when you use the Websites. This information may be recorded each time you interact with the Website. The data collected includes certain information specific to your computer and data about your interaction with the Websites, including the following data:
Category of Personal Data
IP address of your computer
Configurationof your browser and operating system
Configuration of your mobile device, when you access the Websites from a mobile device
Pages visited, the products viewed, the path taken on the Website
Mobile device identification number
Purpose of Use (see Section 4 for details)
Customization: This data is collected automatically and is used to personalize your experience on the Websites, for example by providing you with an interface in the language of your system, or by placing your most frequently used sections prominently.
Analysis: We use this data on an aggregated basis, which does not identify individuals, to perform analyses on the use of the Websites, to determine how users use the features of the Websites and to improve those features.
Retargeting: We traffic data, such as the pages you visit, combined with your email address or data generated by browser cookies to build targeted audiences.
Category of Personal Data
Geographic location and location data
Purpose of Use (see Section 4 for details)
We collect location data only if you have authorized the Websites to access the location data of your mobile device.
We use general location data obtained from your IP address to personalize your experience on the Websites.
General user location data is analyzed in an aggregated form that does not allow monitoring of any particular user.
When you access the Websites, we collect certain general data from analysis tools such as Google Analytics. This data may include gender, age group, or interests.This data is not associated with you personally and is sent to us in aggregate form. You can deactivate Google Analytics on your browser by means of an add-on available at this address: https://tools.google.com/dlpage/gaoptout.
We collect information from social networking sites or applications (including without limitation LinkedIn, X, and YouTube) when you interact with profiles that we operate on these social networking sites or applications. These sites or applications are also governed by their own policies relating to your Personal Data, which may differ from ours and may be applicable.
We use browser cookies and other similar technologies to improve the performance of the Websites and your experience. Cookies are small files that are stored on your hard drive by the server that hosts the Websites or by third-party servers (advertising servers, servers operated by companies that provide services to us) that enable us to recognize your device when you visit the Websites, to personalize the content of the Websites and to compile Websites traffic data. Some cookies are automatically deleted when you shut down your browser (session cookies), while others are stored indefinitely (permanent cookies). If you do not want cookies (or certain cookies) to be stored on your device, you can customize or disable the storage of cookies from your browser. Certain featuresof the Websites may be disabled or modified if the storage of cookies (or certain cookies) is disabled. Some cookies are only stored with your explicit consent.
For more information about data collected through tracking technologies, please refer to our Cookie Notice.
We use Personal Data that is collected through the Websites for the purposes described below.
We use Personal Data you have provided us with (e.g., your name and email address) to communicate with you about your use of the Websites, about our products and services, to send you promotional offers or to solicit your feedback, but only if you have provided us with your contact information and you gave express or implied consent to receive communications from us. We comply with applicable regulations regarding unsolicited electronic communications. If you no longer wish to receive electronic communications from us, you may notify us at anytime at privacy@utrakk.com.
We use the data collected during your connection to the Websites to provide you with content that matches your situation or your interests. For example, the homepage of the Websites may be displayed according to your language preferences and the products displayed may be different depending on your geographic location.
We use the data collected through the Websites and from analysis tools to monitor users’ use of the Websites in general, to prevent misuse of the Websites, to identify problems or bugs with the Websites and to determine which features need to be improved. We may use certain data collected automatically to ensure the security of the Websites and our computer systems, for example, to prevent inappropriate use.
We use the data collected to customize our advertising campaigns based on certain data, such as your subscription to our newsletter, your interest in our products and services, and navigational data, such as the pages you viewed or the products you visualized on the Websites.
This data allows us to target audiences to partners offering advertising services, to profile visitors in order to maximize our marketing efforts (for example by only contacting engaged visitors via email) and personalize our marketing content. You may opt out of your data being used for marketing purposes by notifying us at privacy@utrakk.com.
We process Personal Data that is collected through the Websites to serve our legitimate interests, including to improve the Websites, to prevent fraud by analyzing users’ behavior and to improve our marketing processes.
We take the privacy of our users seriously, which is why the processing of Personal Data based on legitimate interests never involves the targeted monitoring or surveillance of an identifiable individual.
We keep collected Personal Data until you request us to delete it or until our activities no longer require us to retain it. However, we make no commitment to keep Personal Data for a specific period of time.
Personal Data collected through the Websites is stored electronically on servers operated by our hosting providers located in Canada in the provinces of Quebecand Ontario.
Personal Data about individuals outside of Canada is transferred to Canada. Canada is recognized as an adequate jurisdiction for the transfer of Personal Data from the European Union. Certain data that is disclosed to our suppliers in accordance with this notice is transferred to other jurisdictions. We ensure that the transfer of such Personal Data is made with appropriate safeguards with regard to the nature of the Personal Data being transferred.
The security of the Personal Data collected is ensured by our data hosting service provider. We retain only hosting service providers that offer reasonable measures to protect the security and integrity of data. Our data hosting service provider policies regarding information security are available at the following address: https://legal.hubspot.com/privacy-policy.
Our employees and suppliers are informed of the confidential nature of the Personal Data collected through the Websites and are made aware of the appropriate security measures to prevent unauthorized access to Personal Data.
In the unlikely event of unauthorized access, use, disclosure or modification of Personal Data (a “Security Breach”), Proaction will use commercially reasonable efforts, as soon as reasonably possible, to:
– stop any unauthorized access to Personal Data;
– identify, with its hosting service provider, the cause of the Security Breach;
– take all reasonable corrective action to prevent another Security Breach; and
– to the extent that a Security Breach involves Personal Data, notify the responsible authorities if such notification is required by applicable law or regulation.
We only share your Personal Information in the manner described in this notice or when we have your consent. Your Personal Data may be disclosed to the categories of persons or entities described below for the purposes mentioned.
Personal Data collected through the Websites is accessible by Proaction affiliated entities, doing business under the names Proaction Groupe Conseil inc., Proaction International inc., Proaction Monde inc., Proaction Europe, Proaction USA, and UTrakk_DMeS.
Personal Data collected through the Websites is only accessible to our officers and employees who need to access it to make the use described in this notice.
We mayshare Personal Data with service providers that allow us to provide ourservices more efficiently. These service providers agree in writing to maintainconfidentiality of your Personal Data and not to use it for any purposeother than to provide services to us or in accordance with their own privacy ordata protection policies. Our service providers include the companies describedbelow:
Microsoft
We use the Microsoft Azure service to host our data.
Microsoft agrees to use the data we provide only for the purpose of providing services to us.
Microsoft Products and Services Data ProtectionAddendum: https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA
Google, LLC
We use Google Analytics services on the Websites.
We use Google Ads and Optimize and Search Console services to personalize our advertising campaigns.
Google Analytics provides information about the behavior of visitors to the Websites, including through the use of “cookies” which allow Google to collect information about certain events on the Websites such as the pages you visit, the length of a session, or the products you view.
The data transmitted to Google allows advertising campaigns on the Google advertising network to be customized based on these behaviors.
Google Privacy Policy: https://policies.google.com/privacy?hl=en
Google’s use of data from third-party sites: www.google.com/policies/privacy/partners/
Information on Google Analytics: https://support.google.com/analytics/topic/2919631?hl=en&ref_topic=1008008&sjid=14269518857557027265-NA
HubSpot
We use HubSpot’s services to centralize our marketing activities.
HubSpot receives Personal Data to provide services to us and undertakes to use such data only for the purpose of providing services to us.
Privacy Policy for the use of HubSpot: https://legal.hubspot.com/privacy-policy
HubSpot Data Processing Agreement: https://legal.hubspot.com/dpa
Globalia
We use the services of an agency to assist us in our marketing activities.
Globalia and its employees with access to our data undertake in writing to keep it confidential and not to use it for other purposes.
We use one or more “LinkedIn pixel(s)” on the Websites.
The pixel allows LinkedIn to collect information about certain events on the Websites such as the pages you visit or the products you view.
Sharing data with LinkedIn allows us to personalize advertising campaigns on LinkedIn.
Data shared with LinkedIn is used by LinkedIn in accordance with its Privacy Policy.
Privacy Policy: https://www.linkedin.com/legal/privacy-policy
Information on the processing of Personal Data by LinkedIn: https://privacy.linkedin.com/
We may also disclose Personal Data collected through the Websites to third parties if expressly permitted or required by law, or if we are compelled to do so by a competent authority. We may disclose Personal Data in connection with legal proceedings, if necessary to protect our rights or those of our users.
In the event that the sale or restructuring of all or part of Proaction is contemplated, we may disclose Personal Data collected through the Websites to the persons or organizations involved before and after the transaction, whether or not the transaction actually takes place. In such a case, these persons or organizations will undertake to preserve the confidentiality of disclosed Personal Data and to use the same exclusively to evaluate the feasibility of the transaction or in accordance with this notice.
You may request to access the Personal Data collected about you or to change inaccurate Personal Data at privacy@utrakk.com or at our mailing address set out at the beginning of this notice.
We will respond to your request promptly (no later than 30 days after receipt) by providing you with access to your Personal Data in our system where required. Where required by law, we will provide your data in a machine-readable format.
You may withdraw your consent to the collection of some Personal Data.
Some data about your use of the Websites (and websites in general) is collected directly by other companies (e.g., Google or Facebook) without our intervention. You must contact these companies directly to withdraw your consent to such collection.
If you wish to withdraw your consent to the processing of your Personal Information beyond what is permitted by your browser configuration, please notify us by emailing us at privacy@utrakk.com. It is not possible to prevent the processing of your Personal Data and your continued use of the Websites. The only way to stop the processing of your Personal Data is to stop using the Websites.
In certain circumstances, you have the right to object to the processing of your Personal Data that we carry out for the purpose of our legitimate interests. Your rights in this respect depend, among other things, on your place of residence. To object to the processing of your Personal Data, you can write to us at privacy@utrakk.com.
You may request the deletion of your Personal Data collected through the Websites. To make such a request, please write to us at privacy@utrakk.com. We will respond to your request as soon as possible (no later than 30 daysafter we receive it).
If you continue to use the Websites, we will again collect Personal Data about you.
If you reside in the European Union, you have the right to file a complaint regardingthe processing of your Personal Data with a supervisory authority responsible for the protection of privacy. This authority varies depending on your country of residence.
If you reside outside the European Union, our processing of Personal Data is governed by the laws and regulations applicable in Canada and the Canadian authorities are exclusively competent to receive any complaint or claim based on this notice or on the processing of your Personal Data by Proaction.
We reserve the right to verify the identity of persons wishing to access their Personal Data. Any information collected to carry out this verification will not be usedfor any other purpose.
We may amend this notice from time to time to reflect changes in our Personal Data processing practices. If a change is made, the most recent version shall be posted on this page.
If you have provided us with your email address, we will notify you of any material changes to our Personal Data processing practices by email within a reasonable periodof time before a revised notice becomes effective.
For any additional information regarding our processing of Personal Data in connection with the activities covered by this notice, you may contact us at the contact information indicated at the top of this notice.
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